Direct Marketing Coursework - Module 1: Market Research and Customer Insights

Build on marketing students' basic research skills by applying it to a real world project. Specifically, prepare a report and class presentation using library databases, media, and internet-based information.

 

 

Additional Resources:

Formulas for Lecture: Prospecting List Buying and Selling Fundamentals

Video: Perceived Ownership & Touch (3:24)

Video: The Making of a BMW M Print (3:02)

Video: How the Medium Shapes the Message (4:59)