2021 Informed Delivery Promotion


Promotion Period:     September 1, 2021 – November 30, 2021   


Registration Period:  July 15, 2021 – November 30, 2021


If you are having trouble with your Informed Delivery Promotion discount not applying to postage, please click here to view the new Informed Delivery Discount Checklist. The checklist can help you identify why your discount may not be applying.


New Symbol drawing attention to the newly added Discount Check7list for informed delivery


The ID Promotion office has updated its policy on the submission of hard copy mailpiece(s); we are no longer requiring the submission of a hard copy mailpiece(s) to the BMEU.  We are now requiring mailers to keep sample of the hard copy mailpiece(s) for 60 days after the end of campaign (for 2021 ID Promotion that will be January 2022), in case there is a need to audit the mailpiece(s).     


Informed Delivery is a consumer-facing feature that provides users the opportunity to digitally preview their household mail and manage packages arriving soon; business mailers can conduct an “interactive campaign” which integrates colorful and interactive campaign elements to enhance and extend the mail moment for consumers, thus reaching their target audiences on a digital channel.  


The United States Postal Service’s (USPS) Informed Delivery (ID) Promotion offers a 2% discount on postage for business mailers who register for the Promotion and conduct an Informed Delivery interactive campaign on qualifying mailpieces. The intent of the ID Promotion is to encourage business mailers to participate in Informed Delivery campaigns and create a positive user experience throughout the campaign submission process. 



Email:             Promotion-InformedDelivery@usps.gov


Mail:                 US Postal Service

                        Attn: ID Promotion Office  

                        PO Box 23282

                        Washington, DC 20026-3282


To the extent possible, the Promotion Office responds to inquiries within four (4) business days after receipt.  Inquiries are handled on a first-in, first-out basis.