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2017 Emerging and Advanced Technology Promotion

Promotion Period: March 1 - August 31, 2017
Registration Period: January 15 - August 31, 2017

This promotion encourages mailers to integrate mail with advances in mobile technology using NFC technology, Video in Print (ViP), Bluetooth Low Energy (BLE)/Beacon technology, "Enhanced" Augmented Reality, Virtual Reality or Digital to Direct Mail experience to allow the recipient to engage in innovative digital and mobile experiences triggered from their mailpiece. New for this year is the inclusion of Virtual Reality to generate opportunities to immerse consumers by creating interactivity and harnessing a first-hand engagement experience. We have also added Digital to Direct Mail to this year’s promotion to elicit a higher response from consumers by using dynamically printed, personalized messaging that is automatically triggered based on a digital interaction.

Eligible Mail:

First-Class Mail® presort & automation letters, cards, & flats USPS Marketing Mail™ letters and flats Nonprofit USPS Marketing Mail™ letters and flats

Description

Businesses have a variety of electronic and digital options available and are relying heavily on email marketing and social media to communicate with their customers in marketing their products and services.  As mobile and other print technologies continue to evolve, mail has the potential to offer greater value by engaging customers in various platforms.  Due to the distinct advantages mail offers as a direct marketing channel along with the amplified results that can be achieved from an integrated print and digital campaign, we encourage customers to explore opportunities to incorporate technologies such as Near Field Communication (NFC), “Enhanced” Augmented Reality, Video in Print (ViP), Bluetooth Low Energy (BLE)/Beacon technology, Virtual Reality, Digital to Direct Mail and other developing technologies. This strategy provides substantial advantages and opportunities for the integration of innovation in the mail now and in future years.

The use of technology is a proven force in the marketing landscape for today’s savvy marketing professionals. This promotion will build upon previous promotions and continue our strategy of encouraging mailers to integrate direct mail with advances in technology. To participate in the promotion, the mailpiece must incorporate any of the following technologies: NFC technology, Video in Print (ViP), BLE/Beacon technology, an “enhanced’ augmented reality, virtual reality and Digital to Direct Mail.  These technologies will allow the recipient to engage in an interactive experience using the mailpiece and mobile devices, tablets, etc.

 

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Contact

Further questions can be directed to the Program Office.

Email: emergingtechpromo@usps.gov

Fax: 202-268-0238

Mail: US Postal Service, 2016 Emerging and Advanced Technolog/Video in Print Promotion, P.O. Box 23282, Washington, DC 20026-3282

The Program Office responds to all inquiries within 2-3 business days upon receipt of samples in the promotion inbox (emergingtechpromo@usps.gov) or the PO Box. FedEx and UPS do not deliver to PO Box addresses. To ensure delivery to the Program Office, please use Postal products or services. All PO Box mailings must include information about the sample, contact information and an email address for responses.

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