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2017 Direct Mail Starter Promotion

Promotion Period: May 1 - July 31, 2017
Registration Period: March 15 - July 31, 2017

"New" Opportunities for the small and medium market segments to grow and attract new mailers. This promotion is offered to first time mailers to promote events and offers that incorporate the use of print-mobile technology on up to 10,000 mailpieces during the length of the promotion.

Eligible Mail

USPS Marketing Mail™ letters and flats Nonprofit USPS Marketing Mail™ letters and flats

Description

Program Background

The USPS Mailing Promotions have proven to be effective in providing the mailing industry with new ways to introduce customers to integrating mail with mobile technology and various applications and treatments that heighten the engagement level for the mail recipient. The cost and complexity of participating in these promotions presents challenges for the small and medium market segment to participate. In an effort to provide opportunities for this market segment to grow and attract new mailers, the Postal Service is introducing a limited time offer of a postage discount on mailpieces that contain print-mobile technology. Any printmobile technologies, such as QR codes, barcode tracking technology, enhanced augmented reality (AR), Near Field Communications (NFC), or other print-mobile technologies currently approved in our promotions can be used to qualify for this promotion.

Program Description

The Postal Service is offering this promotion to first time mailers to promote events and offers that incorporate the use of print-mobile technology (such as a QR Code) on up to 10,000 mailpieces during the length of promotion. The 10,000 mailpiece limit will be verified at the CRID level. All mailpieces utilizing mobile technology must have directional copy adjacent to the technology image and must lead to a fully optimized mobile website. All mailpieces that qualify for the promotion will receive an upfront 5% discount. The option to use an automated mail tracking system that uses barcode scanning technology to track mailings through the USPS system to accurately predict when mailings are delivered to a customer’s mailbox is included in this promotion. The mailpiece features a url to a company’s website and once the prospect visits that url, they are placed into an automatic follow up system. Contact the Program Office for review and approval if you plan to use this option.

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Contact

Further questions can be directed to the Program Office.

Email: Mailingpromotions@usps.gov
Fax: 202-268-0238
Mail: US Postal Service, Attn: Mobile Shopping Promotion, PO Box 23282, Washington, DC 20026-3282

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Direct Mail Promotion 2017
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