2016 Personalized Color Transpromo Promotion
Promotion Period: July 1- December 31, 2016
Registration Period: May 15 - December 31, 2016
Mailers are encouraged to invest in color print technology by producing bills and statements that use personalized color transpromotional messaging.
First-Class Mail Commercial Letters
Must be part of an IMb® Full-Service mailing
First Class Mail
Promotion Period: July 1 – December 31, 2016
Registration: May 15 – December 31, 2016
Discount: 2% of eligible postage
The 2016 Personalized Color Transpromo Promotion is intended to encourage producers of bills and statements to produce and mail statements that create a greater connection and response from consumers by using personalized color transpromotional messaging and is a way to grow the value of First-Class Mail and will encourage mailers to invest in color print technology. This promotion will provide an upfront postage discount to mailers who use personalized dynamic/variable color print for transpromotional marketing and consumer messages on their bills and statements.