2016 Personalized Color Transpromo Promotion

Promotion Period: July 1- December 31, 2016
Registration Period: May 15 - December 31, 2016

Mailers are encouraged to invest in color print technology by producing bills and statements that use personalized color transpromotional messaging.

First-Class Mail Commercial Letters

Must be part of an IMb® Full-Service mailing

First Class Mail

First Class Mail

Description

Promotion Period: July 1 – December 31, 2016
Registration: May 15 – December 31, 2016
Discount: 2% of eligible postage

The 2016 Personalized Color Transpromo Promotion is intended to encourage producers of bills and statements to produce and mail statements that create a greater connection and response from consumers by using personalized color transpromotional messaging and is a way to grow the value of First-Class Mail and will encourage mailers to invest in color print technology. This promotion will provide an upfront postage discount to mailers who use personalized dynamic/variable color print for transpromotional marketing and consumer messages on their bills and statements.

Featured Resources

User Guides
12/11/2015
2016 Personalized Color Transpromo Promotion Program Requirements

A detailed overview of eligibility requirements, program paramaters, and technical information. 

Fact Sheets
2016 Personalized Color Transpromo Promotion Samples

This document shows acceptable and unacceptable color statements for the Personalized Color Transpromo Promotion.

FAQs
11/30/2016
2016 Personalized Color Transpromo FAQs

This document is a listing of Frequently Asked Questions and answers for the 2016 Personalized Color Transpromo Promotion.

User Guides
06/03/2015
Program Registration Incentives Enrollment User Guide

This guide will help you to enroll for an incentive program.

Fact Sheets
2016 Personalized Color Transpromo Promotion Samples

This document shows acceptable and unacceptable color statements for the Personalized Color Transpromo Promotion.

2016 Personalized Color Transpromo & Mobile Shopping Promotions Webinar

Presentations
06/28/2016
2016 Personalized Color Transpromo & Mobile Shopping Promotions Webinar Slides

These slides were presented during a webinar on the Personalized Color Transpromo & Mobile Shopping Promotions.

FAQs
07/01/2016
2016 Personalized Color Transpromo & Mobile Shopping Promotion Webinar Q&A

This document covers Q&A from a webinar on the 2016 Personalized Color Transpromo & Mobile Shopping Promotions.

Contact

Email: FCMColorPromotion@usps.gov

Product Image
USPS trucks at facility