Business Reply Mail® (BRM)

 Business Reply Mail® (BRM) is a First-Class Mail® and Priority Mail® service that enables a sender to pay per piece fees and postage only for the responses received. The mailer, not the customer, pays the return postage. The mailer does not prepay postage on BRM postcards, letters, self-mailers, flats, parcels, optical CDs, or label pieces. The Postal Service collects the applicable postage, plus a per-piece fee, only on pieces that customers actually send back to the mailer. This allows mailers to save postage costs on large volumes of distributed reply pieces when a response is not assured.

Prior to enrolling, applicants must:

1)Have access to Business Customer Gateway
2)Obtain a Business Reply® Permit Number (For more information, see Obtaining a Business Reply Mail Permit Number | Postal Explorer (usps.com))
3)Obtain a ZIP+4
 

BRM Steps

1)Call or email MSSC to inform use of BRM.
•MSSC may assist customers with filling out PS3615 as needed.
2)MSSC validates payment has been made and assigns permit number and ZIP+4. 

Quick Links

Description

BRM is appropriate when your customer needs a little extra inducement to reply - in other words, the response or its timing is not certain. This type of reply mail is frequently used by direct marketers seeking to encourage orders, researchers needing survey responses, or magazine publishers soliciting subscriptions. The extra inducement is provided by the fact that your customer does not pay the return postage, does not have to supply a postcard or envelope, and does not need to put an address on the mailpiece.

BRM:

•First-Class & Priority Reply Mail Cards, Letters, Flats, and Parcel mail types allowed
•One ZIP+4 assigned for all mail types
•Mailer pays the return postage and fees
 

QBRM:

•Only First-Class Mail Card and Letter mail types are allowed
•One ZIP+4 assigned for Cards
•One ZIP+4 assigned for Letters up to 3.5 oz
•Intelligent Mail barcode (IMb) Required
•Discounted pricing
•Mailer pays the return postage and fees
 

Why Use QBRM/IMbA?

Qualified Business Reply Mail (QBRM) is Business Reply Mail type that utilizes the enhanced processing capability of Intelligent Mail barcode Accounting (IMbA) to reduce processing times and ensure QBRM mailers receive reply mail and invoices quickly. IMbA is an automated solution for the counting, rating, invoicing, and billing processes. Using the Intelligent Mail barcode (IMb) on the mailpiece, the mail processing equipment counts destinations approved and assigned to the mailer. Invoicing is sent daily, directly to PostalOne!.