Promotions & Incentive Programs for First-Class® & USPS Marketing Mail®
2025 Promotions Webinar Part 1:
2025 Promotions Webinar Part 2:
2025 Promotions Guidebooks & Calendar:
(Add-On Content available in the back of each Guidebook)
Integrated Technology Guidebook
Tactile, Sensory & Interactive Guidebook
First-Class Mail Advertising Guidebook
2024 Promotions Calendar
Tactile, Sensory, & Interactive
The 2024 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques.
Eligible Mail
First-Class Mail® letters, cards, and flats. USPS Marketing Mail™ letters and flats. Nonprofit USPS Marketing Mail™ letters and flats.
Personalized Color Transpromo
The 2024 Personalized Color Transpromo Guidebook provides you all the details you need to know in order to successfully participate in this promotion. In the Guidebook you will find information on the eligibility of mailpieces, information on the Mailing Promotions Portal, and more.
Eligible Mail
First-Class Mail® presort and automation letters. Additional discount for Courtesy Reply Mail or Business Reply Mail® inclusion. (all reply piecesmust include a valid IMbA)
Emerging & Advanced Technology
The 2024 Emerging and Advanced Technology (is now including Mobile Shopping) Promotion encourages mailers to incorporate emerging technologies such as Enhanced Augmented Reality, Mixed Reality, Virtual Reality, NFC, Video in Print, and mail integration with voice assistants (basic and advanced) or mobile technologies that facilitate convenient, seamless online shopping experiences. In the Guidebook you will find information on the eligibility of mailpieces, information on the Mailing Promotions Portal, and more.
Eligible Mail
First-class Mail Letters, cards, and flats. USPS Marketing Mail letters and flats. Nonprofit USPS Marketing Mail letters and flats.
Reply Mail IMbA
The 2024 Reply Mail IMbA Promotion encourages QBRM and High Volume QBRM customers to adopt IMbA. Participants will need to enroll in IMbA and use either a static or serialized barcode. In the Guidebook you will find information on the eligibility of mailpieces, information on the Mailing Promotions Portal, and more.
Eligible Mail
First-Class Mail® QBRM Letters & Cards and High Volume QBRM Letters & Cards.
Informed Delivery
The Informed Delivery® Promotion (ID Promotion) encourages mailers to use USPS’ Informed Delivery omni-channel feature. Participants must create Informed Delivery campaigns through the Portal or submit elements through eDoc submission and develop campaigns that meet best-practice requirements. eDoc submitters will be eligible for 0.5% incentive
Eligible Mail
First-Class Mail® automation letters, postcards, and flats USPS Marketing Mail automation letters and flats Nonprofit USPS Marketing Mail automation letters and flats NOTE: (The following exclusions apply: First-Class Mail® or USPS Marketing Mail automation letters and flats that do not generate an informed delivery image; Examples may include mailings to business addresses, Saturation, EDDM or DDU entry)
Retargeting
The Retargeting Promotion incentivizes marketers to send out personalized postcards to recent website visitors that didn’t convert. In the Guidebook you will find information on the eligibility of mailpieces, information on the Mailing Promotions Portal, and more.
Eligible Mail
First-Class Mail® postcards
2025 Promotions Calendar
