Marriage Mail Price Incentive

Marriage Mail is a form of marketing mail in which marketing service companies combine advertisements from multiple businesses into a single mailpiece to reduce the cost of the mailing for individual customers. As part of the July 9, 2023 price change implementation, the US Postal Service will provide marriage mailers an incentive price on Saturation USPS Marketing Mail letters and flats including EDDM (not EDDM Retail) that weigh 2 ounces or less, if they meet certain requirements. Among the requirements to be eligible to claim the incentive price are that qualifying Marriage Mail pieces must include at least 4 advertisers and must be mailed at minimum 10 times every 12 months (starting with the month of first claiming the incentive price). Also, Marriage Mail Incentive must be identified as the mail type on postage statements and eDoc submission is required. This Incentive is to be claimed by Mail Owners, and compliance with this Incentive’s requirements will be tracked by Mail Owner CRID. Information on the requirements to claim the Marriage Mail Incentive price are available within the Fact Sheet and the FAQs.

Description

A Mail Owner who satisfies the requirements listed below will be eligible to claim the Marriage Mail Incentive price. The customer must be an eDoc submitter using mail.dat, mail.XML or Postal Wizard, with a unique Mail Owner CRID, an Enterprise Payment Account and registered in PostalOne! Eligible mail must be Saturation Marketing Mail letters or flats (including EDDM-Commercial). Marriage Mail Incentive requirements include, among other factors, stipulations on (a) mail piece weight and content and (b) mailing frequency measured and tracked by Mail Owner CRID. The requirements are listed below.

Featured Resources

Fact Sheets
08/23/2023
Marriage Mail Incentive Fact Sheet

Marriage Mail is a form of direct mail in which marketing service companies combine or “marry” advertisements (e.g., coupons or sales notices) from multiple companies into one mail piece to reduce the cost of the mailing for individual advertisers.

FAQs
08/23/2023
Marriage Mail Incentive FAQs

Marriage Mail is a form of direct mail in which marketing service companies combine or “marry” advertisements (e.g., coupons or sales notices) from multiple companies into one mail piece to reduce the cost of the mailing for individual advertisers.