2019 Emerging and Advanced Technology Promotion
Promotion Period: March 1 – August 31, 2019
Registration Period: January 15 – August 31, 2019
Description
As mobile and other print technologies evolve, mail has the potential to offer greater value by engaging customers in new and exciting ways. In order to ensure that Direct Mail continues to be a relevant part of the marketing mix, the Postal Service is offering another promotion encouraging customers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Digital Assistants, and Addressable TV technology application in their direct mail campaigns.
Featured Resources
01/09/2019
2019 Emerging and Advanced Technology Promotion Requirements
Promotion Period: March 1 – August 31, 2019
12/19/2018
12/19/2018
Emerging and Advanced Technology Promotion Webinar Part I - Slides
There have been a number of technology enhancements since the last Emerging and Advanced Technology promotion in 2017. This webinar provides an update on the various types of advancements in technology since the previous promotion.
11/26/2018
OTT & Connected TV Technology Webinar Recording
Connected and Over the Top Video is growing rapidly as more Americans are cutting the cord with cable TV. The advertising opportunities they provide, while similar to TV advertising, offer more targeted/programmatic options.
11/19/2018
Connected TV/Over the top (OTT) Presentation Slides: Market Overview and How Direct Mail Fits In to the Media Mix Webinar (November 7, 2018)
Over the Top/Connected TV Webinar slide presentation