Direct Effect®
The Direct Effect® initiative is a collaborative effort among academia, the printing and mailing industry, and the United States Postal Service®. Check out the About Direct Effect® page to learn more.
Description
Featured Resources
10/02/2019
Direct Effect on Students - Professor Wendy Zajack, Georgetown University
Hear Professor Wendy Zajack from Georgetown University talk about the Direct Effect that the Postal Service’s Academic Outreach has on students, and our approach to bringing this to the classroom. “The Postal Service is taking a very progressive and edgy approach to helping a younger audience think of [direct mail] as a tactic that deserves consideration.”
05/03/2018
Bentley University Academic Outreach Video
Coursework has been developed through a relationship with Bentley University to help teach students the skills that enable them to integrate direct mail in an integrated omnichannel marketing campaign.
05/04/2018
Clemson University Academic Outreach Video
In 2018 a trial student contest was initiated at Clemson with graphic communication students.
05/03/2019
Direct Effect® Innovation Challenge - Wilkes-Barre PA
Watch our first-ever Direct Effect Innovation Challenge.