Mail Incentives

The USPS Mailing Services team develops strategic incentives, offering various benefits and advantages to businesses and individuals who utilize USPS mailing services. These incentives are designed to enhance the value and growth of First-Class Mail and Marketing Mail.

      

Mail Growth Incentives

The First-Class Mail and Marketing Mail Growth Incentives are being offered to mail owners to incent them to grow volume in Calendar Year 2024 (CY 2024). The Postal Service will be issuing postage credits to mail owners who grow qualifying First-Class Mail or Marketing Mail volumes in CY 2024 compared to corresponding volume in Fiscal Year 2023 (FY 2023) and meet all other requirements for these incentives.

 

 

Eligible Mail

 

Qualifying volumes for the First-Class Mail incentive include:

  • Presort Letters 
  • Presort Cards
  • Presort Flats 

 

Qualifying volumes for Marketing Mail incentive include:

  • Marketing Mail Saturation Letters and Flats
  • Marketing Mail High Density Letters and Flats
  • Marketing Mail Letters and Flats
  • Marketing Mail Carrier Route 
  • Marketing Mail Parcels and Saturation Parcels
 
        

Marriage Mail Incentive

Marriage Mail is a form of marketing mail in which marketing service companies combine advertisements from multiple businesses into a single mailpiece to reduce the cost of the mailing for individual customers. As part of the July 9, 2023 price change implementation, the US Postal Service will provide marriage mailers an incentive price on Saturation USPS Marketing Mail letters and flats including EDDM

 

Eligible Mail

A Mail Owner who satisfies the requirements listed below will be eligible to claim the Marriage Mail Incentive price. The customer must be an eDoc submitter using mail.dat, mail.XMLor Postal Wizard, with a unique Mail Owner CRID, an Enterprise Payment Account and registered in PostalOne!Eligible mail must be Saturation Marketing Mail letters or flats (including EDDM-Commercial). Marriage Mail Incentive requirements include, among other factors, stipulations on (a) mail piece weight and content and (b) mailing frequency measured and tracked by Mail Owner CRID. The requirements are listed in the next section.

        
 

Catalog Incentive

Catalogs offer a unique marketing perspective to products and services and provide important value to the mailbox. As part of the July 14, 2024 price change, USPS is implementing a new Catalog definition in the Domestic Mail Manual. Simultaneously, the Postal Service is offering a Catalog Incentive Price discount to Catalog mailers who comply with the new Catalog definition and meet all other eligibility requirements for the Catalog Incentive. The Incentive and all requirements would apply to all USPS Marketing Mail products (except for EDDM-Retail) and to Bound Printed Matter flats and parcels. Detailed requirements are available in the FAQ document available on PostalPro under Catalog Incentive.

 

Eligible Mail

Please review the Catalog FAQ document posted within Resources for more information on the Catalog Incentive and eligible mail.