Past Promotions - 2023
2023 Tactile Sensory & Interactive
Welcome to the 2023 Tactile, Sensory & Interactive Promotion page. This Promotion will help you utilize technological advancements within the print industry to create an engaging sensory experience with your mailpieces.
Promotion Period: February 1, 2023 – July 31, 2023
Registration Period: January 9, 2023 – July 31, 2023
2023 Personalized Color Transpromo
The 2023 Personalized Color Transpromo Guidebook provides you all the details you need to know in order to successfully participate in this promotion. In the Guidebook you will find information on the eligibility of mailpieces, information on the Mailing Promotions Portal, and more. Navigate the document via the buttons on the side to quickly access the information most relevant to you.
Promotion Period: February 1, 2023 – July 31, 2023
Registration Period: January 9, 2023 – July 31, 2023
2023 Emerging & Advanced Technology
Please review the 2023 Emerging & Advanced Technology Promotion Guidebook below. Please bookmark this page to ensure you have the most up to date information regarding the 2023 Emerging & Advanced Technology Promotion.
Promotion Period: May 1, 2023 – November 30, 2023
Registration Period: March 15, 2023 – November 30, 2023
Reply Mail IMbA Promotion
Please review the 2023 Reply Mail IMbA Promotion Guidebook below. Please bookmark this page to ensure you have the most up to date information regarding the 2023 Reply Mail IMbA Promotion.
Promotion Period: July 1, 2023 – December 31, 2023
Registration Period: May 15, 2023 – December 31, 2023
2023 Informed Delivery
The 2023 Informed Delivery Guidebook provides you all the details you need to know in order to successfully participate in this promotion. In the Guidebook you will find information on the eligibility, information on the Mailing Promotions Portal, and more. Navigate the document via the buttons on the side to quickly access the information most relevant to you.
Promotion Period: August 1, 2023 – December 31, 2023
Registration Period: June 15, 2023 – December 31, 2023
2023 Retargeting
The 2023 Retargeting Guidebook provides you all the details you need to know in order to successfully participate in this promotion. In the Guidebook you will find information on the eligibility, information on the Mailing Promotions Portal, and more. Navigate the document via the buttons on the side to quickly access the information most relevant to you.
Promotion Period: September 1, 2023 –November 30, 2023
Registration Period: July 15, 2023 – November 30, 2023
Past Promotions - 2022
2022 Tactile, Sensory & Interactive Promotion
Welcome to the 2022 Tactile, Sensory & Interactive Promotion page. This Promotion will help you utilize technological advancements within the print industry to create an engaging sensory experience with your mailpieces.
Promotion Period: February 1, 2022 – July 31, 2022
Open a PDF file example.
Registration Period: December 15, 2021 – July 31, 2022
2022 Personalized Color Transpromo Promotion
Welcome to the 2022 Personalized Color Transpromo Promotion page. This Promotion will help you utilize color and personalization to make your messages stand out and create an engaging customer experience with the mail.
Promotion Period: July 1, 2022 – December 31, 2022
Registration Period: May 15, 2022 – December 31, 2022
2022 Emerging and Advanced Technology Promotion
Welcome to the 2022 Emerging and Advanced Technology Promotion page. This Promotion will help you utilize the latest technologies to create an exciting and engaging customer experience with the mail.
Promotion Period: March 1, 2022 – August 31, 2022
Registration Period: January 15, 2022 – August 31, 2022
NEW
See how you can implement Virtual Reality (VR) into your mailpiece by clicking here.
2022 Earned Value Promotion
Welcome to the 2022 Earned Value Promotion page. The Earned Value Promotion can help provide you the responses you need to drive business. Give your customers a convenient method of replying to your offers through Business Reply Mail, Courtesy Reply Mail, and Share Mail.
2022 Earned Value Calendar
2022 Informed Delivery Promotion
Welcome to the 2022 Informed Delivery Promotion page. The Promotion will help you capitalize on the Informed Delivery technology to extend the mail moment for your customers.
Promotion Period: August 1, 2022 – December 31, 2022
Registration Period: June 15, 2022 – December 31, 2022
2022 Mobile Shopping Promotion
Welcome to the 2022 Mobile Shopping Promotion page. This Promotion will help you reach your customers by integrating convenient mobile technologies into your mailpieces.
Promotion Period: September 1, 2022 – December 31, 2022
Registration Period: July 15, 2022 – December 31, 2022
Past Promotions - 2021
2021 Tactile, Sensory & Interactive Promotion
Promotion Period: February 1, 2021 – July 31, 2021
Registration Period: December 15, 2020 – July 31, 2021
NEW: The 2021 TSI Promotion has a new mailing address which is:
US Postal Service/TSI Promotion
Attn: Laura Ambrogio, Program Manager
PO Box 1860
Bridgeport, CT 06602
2021 Emerging and Advanced Technology Promotion
Promotion Period: March 1, 2021 – August 31, 2021
Registration Period: January 15, 2021 – August 31, 2021
NEW
See how you can implement Virtual Reality (VR) into your mailpiece by clicking here.
2021 Earned Value Promotion
Promotion Period: April 1, 2021 - June 30, 2021
Registration Period: February 15, 2021 - March 31, 2021
2021 Personalized Color Transpromo Promotion
Promotion Period: July 1 through December 31, 2021
Registration Period: May 15 through December 31, 2021
2021 Mobile Shopping Promotion
Registration Period: June 15, 2021 - December 31, 2021
Program Period: August 1, 2021 - December 31, 2021
Direct mail continues to be a relevant part of the marketing mix, the Postal Service is encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail.
2021 Informed Delivery Promotion
Promotion Period: September 1, 2021 – November 30, 2021
Registration Period: July 15, 2021 – November 30, 2021
If you are having trouble with your Informed Delivery Promotion discount not applying to postage, please click here to view the new Informed Delivery Discount Checklist. The checklist can help you identify why your discount may not be applying.
The ID Promotion office has updated its policy on the submission of hard copy mailpiece(s); we are no longer requiring the submission of a hard copy mailpiece(s) to the BMEU. We are now requiring mailers to keep sample of the hard copy mailpiece(s) for 60 days after the end of campaign (for 2021 ID Promotion that will be January 2022), in case there is a need to audit the mailpiece(s).
Past Promotions - 2020
To find information about the 2020 Promotions, click on each Promotion's page below.
2020 Tactile, Sensory and Interactive Promotion
Promotion Period: February 1, 2020 – July 31, 2020
Registration Period: December 15, 2019 – July 31, 2020
2020 Emerging and Advanced Technology Promotion
Promotion Period: March 1, 2020 – August 31, 2020
Registration Period: January 15, 2020 – August 31, 2020
2020 Earned Value Promotion
Promotion Period: April 1 – June 30, 2020
Registration Period: February 15 – March 31, 2020
2020 Mobile Shopping Promotion
Promotion Period: August 1 – December 31, 2020
Registration Period: June 15 – December 31, 2020
Eligible Mail: USPS Marketing Mail™ letters and flats
Nonprofit USPS Marketing Mail™ letters and flats
2020 Personalized Color Transpromo Promotion
Promotion Period: July 1 – December 31, 2020
Registration Period: May 15 – December 31, 2020
2020 Informed Delivery Promotion
Promotion Period: September 1 – November 30, 2020
Registration Period: July 15 – November 30, 2020
Past Promotions - 2019
To find information about the 2019 Promotions, click on each Promotion's page below.
2019 Mobile Shopping Promotion
Promotion Period: August 1 – December 31, 2019
Registration Period: June 15 – December 31, 2019
2019 Tactile, Sensory & Interactive Promotion
Promotion Period: February 1 – July 31, 2019
Registration Period: December 15, 2018 – July 31, 2019
2019 Earned Value Promotion
Promotion Period: April 1 – June 30, 2019
Registration Period: February 15 – March 31, 2019
2019 Informed Delivery Promotion
Promotion Period: September 1 – November 30, 2019
Registration Period: July 15 – November 30, 2019
2019 Personalized Color Transpromo Promotion
Promotion Period: July 1 – December 31, 2019
Registration Period: May 15 – December 31, 2019
2019 Emerging and Advanced Technology Promotion
Promotion Period: March 1 – August 31, 2019
Registration Period: January 15 – August 31, 2019
Past Promotions - 2017
To find information about the 2017 Promotions, click on each Promotion's page below.
2017 Mobile Shopping Promotion
Program Period: August 1 – December 31, 2017
Registration Period: June 15 - December 31, 2017
The 2017 Mobile Shopping promotion encourages mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping.
2017 Emerging and Advanced Technology Promotion
Promotion Period: March 1 - August 31, 2017
Registration Period: January 15 - August 31, 2017
This promotion encourages mailers to integrate mail with advances in mobile technology using NFC technology, Video in Print (ViP), Bluetooth Low Energy (BLE)/Beacon technology, "Enhanced" Augmented Reality, Virtual Reality or Digital to Direct Mail experience to allow the recipient to engage in innovative digital and mobile experiences triggered from their mailpiece. New for this year is the inclusion of Virtual Reality to generate opportunities to immerse consumers by creating interactivity and harnessing a first-hand engagement experience. We have also added Digital to Direct Mail to this year’s promotion to elicit a higher response from consumers by using dynamically printed, personalized messaging that is automatically triggered based on a digital interaction.
2017 Earned Value Promotion
Promotion Period: January 1 - June 30, 2017
Registration Period: November 15 - December 31, 2016
The 2017 Earned Value Promotion attempts to slow the decline of First-Class Mail in general and Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) in particular. The Earned Value Promotion will be offered to participants who use Business Reply Mail (BRM) enclosures and Courtesy Reply Mail (CRM) enclosures. Share Mail enclosures is an additional product that has been added to this promotion.
2017 Personalized Color Transpromo Promotion
Promotion Period: July 1 - December 31, 2017
Registration Period: May 15 - December 31, 2017
Mailers are encouraged to invest in color print technology by producing bills and statements that use personalized color transpromotional messaging. For eligible mailers, this promotion will provide an upfront postage discount.
2017 Direct Mail Starter Promotion
Promotion Period: May 1 - July 31, 2017
Registration Period: March 15 - July 31, 2017
"New" Opportunities for the small and medium market segments to grow and attract new mailers. This promotion is offered to first time mailers to promote events and offers that incorporate the use of print-mobile technology on up to 10,000 mailpieces during the length of the promotion.
2017 Tactile, Sensory, & Interactive Promotion
Promotion Period: February 1 - July 31, 2017
Registration Period: December 15, 2016 – June 30, 2017
This promotion leverages some of the latest technological advances within the print industry, providing marketers with exciting new ways to enhance and encourage sensory engagement with a mailpiece. The print industry has been innovative not only in print production equipment, but the fundamental elements of mail itself through new developments in papers/stocks, substrates, finishing techniques and inks. These elements can be incorporated to engage in a multi-sensory experience through the use of special visual effects, sound, scent, texture/tactile treatments and even taste.
Past Promotions - 2016
To find information about the 2016 Promotions, click on each Promotion's page below.
2016 Earned Value Promotion
Promotion Period: April 1 - June 30, 2016
The 2016 Earned Value Promotion attempted to slow the decline of First-Class Mail® in general and Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) in particular.
2016 Emerging and Advanced Technology Promotion
Promotion Period: March 1 – August 31, 2016
Discount: 2% of eligible postage
The Emerging and Advanced Technology/Video in Print Promotion encouraged mailers to integrate direct mail with technology, providing an interactive experience for customers.
2016 Tactile, Sensory, & Interactive Engagement Promotion
Promotion Period: March 1 – August 31, 2016
The Tactile, Sensory & Interactive (TSI) promotion encourages marketers to adopt advanced techniques on their mailpieces in order to drive customer engagement and response rates.
2016 Personalized Color Transpromo Promotion
Promotion Period: July 1- December 31, 2016
Registration Period: May 15 - December 31, 2016
Mailers are encouraged to invest in color print technology by producing bills and statements that use personalized color transpromotional messaging.
2016 Mobile Shopping Promotion
Promotion Period: July 1 - December 31, 2016
Registration Period: May 15 - December 31, 2016
The Mobile Shopping Promotion encourages mailers to integrate mobile technology with direct mail to make it easier for customers to shop online.