The Direct Effect®
Innovation Challenge

Direct Effect Innovation Challenges are experiential learning events that bring together students from multiple colleges to design and develop integrated marketing campaigns in response to real-life marketing challenges, all in a single day.

 

 

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Get Involved

 

Are you considering the possibility of participating in a Direct Effect® Innovation Challenge? Could your organization envision itself stepping into the role of a live-client, providing real-world challenges for students to tackle, or perhaps supporting an Innovation Challenge as a sponsor? The opportunities for involvement are abundant, and we're excited to explore them with you. Feel free to reach out to us via email at team@directeffectinnovation.com to start the conversation and discover how you can play a meaningful role in fostering innovation and creativity in education. Let's collaborate and make a difference together!

 

 

Facility

Facility: Are you looking to empower your students with hands-on experience in problem-solving and innovation? Consider assembling student teams to participate in a Direct Effect Innovation Challenge, where they can engage in real-world problem-solving while receiving on-site coaching to guide them through the process. If you're interested in bringing this enriching experience to your school, we invite you to get in touch with us. Our Innovation Challenge Facilitator Guide and supporting resources are available to assist you every step of the way. Let's work together to inspire the next generation of innovators and problem solvers! Reach out to us today to explore the possibilities and embark on this exciting journey of learning and discovery.

 

Students

Students: In our Direct Effect Innovation Challenge, students don't just learn theoretical concepts – they apply their knowledge to real-world business scenarios. One of the exciting opportunities they'll have is gaining hands-on experience in creating a mail campaign. This isn't just about learning the basics; it's about diving deep into the intricacies of mailpiece design and mastering the art of persuasive copywriting. Through this experience, students will develop a profound understanding of marketing principles as they craft messages that resonate with target audiences. They'll explore the psychology behind effective communication and learn how to leverage design elements to capture attention and inspire action.