Past Promotions and Incentives

Information regarding past Promotions can be found on this page.

Click on the tabs below to jump to a specific year.

Past Promotions - 2023

2023 Tactile Sensory & Interactive

Welcome to the 2023 Tactile, Sensory & Interactive Promotion page. This Promotion will help you utilize technological advancements within the print industry to create an engaging sensory experience with your mailpieces.


Promotion Period: February 1, 2023 – July 31, 2023

Registration Period: January 9, 2023 – July 31, 2023

2023 Personalized Color Transpromo

The 2023 Personalized Color Transpromo Guidebook provides you all the details you need to know in order to successfully participate in this promotion. In the Guidebook you will find information on the eligibility of mailpieces, information on the Mailing Promotions Portal, and more. Navigate the document via the buttons on the side to quickly access the information most relevant to you.

Promotion Period: February 1, 2023 – July 31, 2023

Registration Period: January 9, 2023 – July 31, 2023

2023 Emerging & Advanced Technology

Please review the 2023 Emerging & Advanced Technology Promotion Guidebook below. Please bookmark this page to ensure you have the most up to date information regarding the 2023 Emerging & Advanced Technology Promotion.

Promotion Period: May 1, 2023 – November 30, 2023

Registration Period: March 15, 2023 – November 30, 2023

Reply Mail IMbA Promotion

Please review the 2023 Reply Mail IMbA Promotion Guidebook below. Please bookmark this page to ensure you have the most up to date information regarding the 2023 Reply Mail IMbA Promotion.

Promotion Period:  July 1, 2023 – December 31, 2023

Registration Period: May 15, 2023 – December 31, 2023

2023 Informed Delivery

The 2023 Informed Delivery Guidebook provides you all the details you need to know in order to successfully participate in this promotion. In the Guidebook you will find information on the eligibility, information on the Mailing Promotions Portal, and more. Navigate the document via the buttons on the side to quickly access the information most relevant to you.

Promotion Period: August 1, 2023 – December 31, 2023

Registration Period: June 15, 2023 – December 31, 2023

2023 Retargeting

The 2023 Retargeting Guidebook provides you all the details you need to know in order to successfully participate in this promotion. In the Guidebook you will find information on the eligibility, information on the Mailing Promotions Portal, and more. Navigate the document via the buttons on the side to quickly access the information most relevant to you.

Promotion Period: September 1, 2023 –November 30, 2023

Registration Period: July 15, 2023 – November 30, 2023

Past Promotions - 2022

2022 Tactile, Sensory & Interactive Promotion

Welcome to the 2022 Tactile, Sensory & Interactive Promotion page. This Promotion will help you utilize technological advancements within the print industry to create an engaging sensory experience with your mailpieces.

Promotion Period: February 1, 2022 – July 31, 2022

Open a PDF file example.

Registration Period: December 15, 2021 – July 31, 2022

 

2022 Personalized Color Transpromo Promotion

Welcome to the 2022 Personalized Color Transpromo Promotion page. This Promotion will help you utilize color and personalization to make your messages stand out and create an engaging customer experience with the mail.

Promotion Period: July 1, 2022 – December 31, 2022

Registration Period: May 15, 2022 – December 31, 2022

2022 Emerging and Advanced Technology Promotion

Welcome to the 2022 Emerging and Advanced Technology Promotion page. This Promotion will help you utilize the latest technologies to create an exciting and engaging customer experience with the mail.

Promotion Period: March 1, 2022 – August 31, 2022

Registration Period: January 15, 2022 – August 31, 2022

NEW

See how you can implement Virtual Reality (VR) into your mailpiece by clicking here.

2022 Earned Value Promotion

Welcome to the 2022 Earned Value Promotion page. The Earned Value Promotion can help provide you the responses you need to drive business. Give your customers a convenient method of replying to your offers through Business Reply Mail, Courtesy Reply Mail, and Share Mail.

2022 Earned Value Calendar

Image showing a timetable of the 2022 Earned Value Promotion. Registration February 15th, 2022 - March 31st, 2022. Promotion Period April 1st, 2022 - June 30th, 2022.

 

 

2022 Informed Delivery Promotion

Welcome to the 2022 Informed Delivery Promotion page. The Promotion will help you capitalize on the Informed Delivery technology to extend the mail moment for your customers.

Promotion Period: August 1, 2022 – December 31, 2022

Registration Period: June 15, 2022 – December 31, 2022

2022 Mobile Shopping Promotion

Welcome to the 2022 Mobile Shopping Promotion page. This Promotion will help you reach your customers by integrating convenient mobile technologies into your mailpieces.

Promotion Period: September 1, 2022 – December 31, 2022

Registration Period: July 15, 2022 – December 31, 2022

Past Promotions - 2021

2021 Tactile, Sensory & Interactive Promotion

Promotion Period:       February 1, 2021 – July 31, 2021

Registration Period:    December 15, 2020 – July 31, 2021   

 

NEW:  The 2021 TSI Promotion has a new mailing address which is:

 

US Postal Service/TSI Promotion

Attn: Laura Ambrogio, Program Manager

PO Box 1860

Bridgeport, CT 06602

2021 Emerging and Advanced Technology Promotion

Promotion Period: March 1, 2021 – August 31, 2021

 

Registration Period: January 15, 2021 – August 31, 2021

 

 

NEW

See how you can implement Virtual Reality (VR) into your mailpiece by clicking here.

2021 Earned Value Promotion

Promotion Period:     April 1, 2021 - June 30, 2021

Registration Period:  February 15, 2021 - March 31, 2021

2021 Personalized Color Transpromo Promotion

Promotion Period:                July 1 through December 31, 2021

 

Registration Period:             May 15 through December 31, 2021 

2021 Mobile Shopping Promotion

 

 

 

Registration Period:           June 15, 2021 - December 31, 2021

 

Program Period:                August 1, 2021 - December 31, 2021

 

Direct mail continues to be a relevant part of the marketing mix, the Postal Service is encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail.

2021 Informed Delivery Promotion

 

Promotion Period:     September 1, 2021 – November 30, 2021   

 

Registration Period:  July 15, 2021 – November 30, 2021

 

If you are having trouble with your Informed Delivery Promotion discount not applying to postage, please click here to view the new Informed Delivery Discount Checklist. The checklist can help you identify why your discount may not be applying.

 

New Symbol drawing attention to the newly added Discount Check7list for informed delivery

 

The ID Promotion office has updated its policy on the submission of hard copy mailpiece(s); we are no longer requiring the submission of a hard copy mailpiece(s) to the BMEU.  We are now requiring mailers to keep sample of the hard copy mailpiece(s) for 60 days after the end of campaign (for 2021 ID Promotion that will be January 2022), in case there is a need to audit the mailpiece(s).     

Past Promotions - 2020

To find information about the 2020 Promotions, click on each Promotion's page below.

2020 Tactile, Sensory and Interactive Promotion

 

Promotion Period: February 1, 2020 – July 31, 2020

 

Registration Period: December 15, 2019 – July 31, 2020

 

 

2020 Emerging and Advanced Technology Promotion

 

Promotion Period: March 1, 2020 – August 31, 2020

 

Registration Period: January 15, 2020 – August 31, 2020

 

 

2020 Earned Value Promotion

Promotion Period: April 1 – June 30, 2020

 

Registration Period: February 15 – March 31, 2020

2020 Mobile Shopping Promotion

 

 

Promotion Period: August 1 – December 31, 2020

 

Registration Period: June 15 – December 31, 2020

 

Eligible Mail:    USPS Marketing Mail™ letters and flats

                          Nonprofit USPS Marketing Mail™ letters and flats

2020 Personalized Color Transpromo Promotion

Promotion Period: July 1 – December 31, 2020

Registration Period: May 15 – December 31, 2020

2020 Informed Delivery Promotion

Promotion Period: September 1 – November 30, 2020

 

Registration Period: July 15 – November 30, 2020