Promotion Period: March 1 – August 31, 2019
There have been a number of technology enhancements since the last Emerging and Advanced Technology promotion in 2017. This webinar provides an update on the various types of advancements in technology since the previous promotion.
Connected and Over the Top Video is growing rapidly as more Americans are cutting the cord with cable TV. The advertising opportunities they provide, while similar to TV advertising, offer more targeted/programmatic options.
Connected TV/Over the top (OTT) Presentation Slides: Market Overview and How Direct Mail Fits In to the Media Mix Webinar (November 7, 2018)
Over the Top/Connected TV Webinar slide presentation