Connected TV/Over the top (OTT) Presentation Slides: Market Overview and How Direct Mail Fits In to the Media Mix Webinar (November 7, 2018)
Over the Top/Connected TV Webinar slide presentation
Connected and Over the Top Video is growing rapidly as more Americans are cutting the cord with cable TV. The advertising opportunities they provide, while similar to TV advertising, offer more targeted/programmatic options. This webinar provides an overview of the various types of connected and streaming television services. Additionally, it shares trends about the changing media landscape and shares programmatic definitions and growth trends. We conclude by sharing ideas as to how direct mail may play a role in an omni-channel environment including OTT and Connected TV advertising, and describe how these technologies are integrated into the proposed 2019 Emerging Technology Promotion.