Promotions, Webinars and Presentations
Webinar Recordings and Presentation Slides
Recordings and presentation decks from prior webinars can be downloaded via Quick Links or from the Featured Resources section below.
- 2019 Mobile Shopping Promotion Webinar Recording (July 31, 2019)
- 2019 Mobile Shopping Presentation PDF (July 31, 2019)
- USPS 2019 Informed Delivery Promotion Webinar Recording (July 10, 2019)
- 2019 Informed Delivery Promotion PowerPoint Presentation
- 2019 Personalized Color Transpromo Promotion Webinar
- Emerging and Advanced Tech Promotion Webinar Part I Slides
- Emerging & Advanced Tech Promotion Webinar Part I Recording
Building upon the success of the Promotions Calendars over the last few years, the Postal Service has developed a Promotions Calendar for Calendar Year (CY) 2019. The 2019 Promotions continue to encourage marketers, printers, and mailers to utilize new technology and print techniques that enhance the traditional benefits of a physical mailpiece. This in turn can drive higher response rates and increase the overall return on the mailer’s investment in mail. By encouraging the use of technologies integrated in mail, the Postal Service expects to increase the value of direct mail and retain the volumes of transactional mail, thereby ensuring long-term product growth. The 2019 Promotions range between 3 to 6 months in duration, starting in February. Ultimately, the Postal Service decided to focus the 2019 Promotions on the following areas: USPS Informed Delivery, Augmented Reality, Virtual Reality, Near Field Communication and Beacons, Shoppable Video, Video in Print, Programmatic and Retargeting Mail, Mobile and Social Media Shopping, Tactile, Sensory and Interactive Print, and Transpromotional Messaging on bills and statements.
This webinar took place on Wednesday, July 10, 2019. Please click below for the recording.
There have been a number of technology enhancements since the last Emerging and Advanced Technology promotion in 2017. This webinar provides an update on the various types of advancements in technology since the previous promotion.
Connected TV/Over the top (OTT) Presentation Slides: Market Overview and How Direct Mail Fits In to the Media Mix Webinar (November 7, 2018)
Over the Top/Connected TV Webinar slide presentation
2019 Personalized Color Transpromo Promotion Webinar Slides with Speaker Notes
2019 Personalized Color Transpromo Promotion Webinar Slide Presentation
Connected and Over the Top Video is growing rapidly as more Americans are cutting the cord with cable TV. The advertising opportunities they provide, while similar to TV advertising, offer more targeted/programmatic options.