2016 Emerging and Advanced Technology Promotion

Promotion Period: March 1 – August 31, 2016
Discount: 2% of eligible postage

The Emerging and Advanced Technology/Video in Print Promotion encouraged mailers to integrate direct mail with technology, providing an interactive experience for customers.

Who is eligible for the Emerging and Advanced Technology Promotion?

First-Class Mail® presort and automation letters, cards, and flats, Standard Mail® letters and flats, and Nonprofit Standard Mail letters and flats.

First Class Mail

First Class Mail

Standard Mail

Standard Mail


The use of technology is a proven force in the marketing landscape for today’s savvy marketing professionals. This promotion built upon previous promotions and continued our strategy of encouraging mailers to integrate direct mail with advances in technology. To participate in the promotion, the mailpiece must incorporate any of the following technologies including: standard NFC technology, Video in Print (ViP), beacon technology or an "enhanced" augmented reality. These technologies allow the recipient to engage in an interactive experience using the mailpiece and mobile devices, tablets, etc. The 2016 promotion included an option for A/B testing.

Mailers who create mailpieces that use at least one form of approved emerging or advanced technologies will receive a postage discount.

Featured Resources

User Guides
Program Registration Pre-Production: Incentives Enrollment User Guide

Information for mailers who have Production access and plan to execute tests containing their data in the Pre-Prod environment. The purpose of this user guide is to walk you through the enrollment process for incentive services in the Pre-Production environment.

User Guides
Program Registration Incentives Enrollment User Guide

This guide will help you to enroll for an incentive program.

Related Products

2017 Emerging and Advanced Technology Promotion

Promotion Period: March 1 - August 31, 2017


Further questions can be directed to the Program Office.

Email: mailingpromotions@usps.gov

Fax: 202-268-0238

Mail: US Postal Service, 2016 Emerging and Advanced Technolog/Video in Print Promotion, P.O. Box 23282, Washington, DC 20026-3282

The Program Office responds to all inquiries within 2-3 business days upon receipt of samples in the promotion inbox (mailingpromotions@usps.gov) or the PO Box. FedEx and UPS do not deliver to PO Box addresses. To ensure delivery to the Program Office, please use Postal products or services. All PO Box mailings must include information about the sample, contact information and an email address for responses.

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Emerging and Advanced Technology