2016 Earned Value Promotion

Promotion Period: April 1 - June 30, 2016

The 2016 Earned Value Promotion attempted to slow the decline of First-Class Mail® in general and Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) in particular.

Who is the Earned Value Promotion for?

Mailers who send BRM and CRM enclosures.

First Class Mail

First Class Mail


Promotion Period: April 1 - June 30, 2016

This promotion was designed to encourage mailers to promote First-Class Mail as a primary reply mechanism for their customers and to keep the CRM/BRM envelopes in their outgoing mailpieces by providing a financial benefit when the CRM/BRM envelopes are used. Mailers who registered their MID information and used eligible Intelligent Mail® barcodes (IMbs) on their reply pieces received a postage credit for each mailpiece that is returned to the mailer during the promotion period.

Featured Resources

User Guides
2016 Earned Value Promotion Program Requirements

This document provides a complete overview of program parameters, eligibility requirements, technical information, and contact information. 

2016 Earned Value Promotion FAQ

Get answers to frequently asked questions (FAQs) about how to participate and how to benefit with the Earned Value Promotion. 


Email: EarnedValue@usps.gov

Product Image
Earned Value Promotion