2019 Emerging and Advanced Technology Promotion

Promotion Period: March 1 – August 31, 2019


Registration Period: January 15 – August 31, 2019




As mobile and other print technologies evolve, mail has the potential to offer greater value by engaging customers in new and exciting ways. In order to ensure that Direct Mail continues to be a relevant part of the marketing mix, the Postal Service is offering another promotion encouraging customers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Digital Assistants, and Addressable TV technology application in their direct mail campaigns.


Featured Resources

Program Requirements
2019 Emerging and Advanced Technology Promotion Requirements

Promotion Period: March 1 – August 31, 2019

Emerging and Advanced Technology Promotion Webinar Part I - Slides

There have been a number of technology enhancements since the last Emerging and Advanced Technology promotion in 2017. This webinar provides an update on the various types of advancements in technology since the previous promotion.

OTT & Connected TV Technology Webinar Recording

Connected and Over the Top Video is growing rapidly as more Americans are cutting the cord with cable TV. The advertising opportunities they provide, while similar to TV advertising, offer more targeted/programmatic options.