Background

The Tactile, Sensory & Interactive (TSI) Promotion leverages some of the latest technological advances within the print industry that encourages sensory engagement with a mailpiece.

The print industry has been actively innovative not only in print production equipment, but the fundamental elements of the mail itself through new developments in papers/stocks, substrates, finishing techniques and inks. These elements can be incorporated to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, and even taste! In addition, interactive mailpiece features (such as pop-ups, infinite folds, or other dimensional treatments) can also help drive customer engagement. Neuroscience and neuromarketing research supports the potentially significant impact on brand recognition and message recall when marketing materials engage tactile experiences and/or senses. By leveraging the physical aspects of the mailpiece as well as the advances in print technology, marketers can enhance how consumers interact and engage with mail.

Promotion Description

The TSI promotion encourages marketers to adopt advanced techniques on their mailpieces in order to drive customer engagement and response rates.

There are three featured categories in this promotion:

• Specialty inks
• Specialty paper
• Interactive elements