2017 Tactile, Sensory, & Interactive Promotion
Promotion Period: February 1 - July 31, 2017
Registration Period: December 15, 2016 – June 30, 2017
This promotion leverages some of the latest technological advances within the print industry, providing marketers with exciting new ways to enhance and encourage sensory engagement with a mailpiece. The print industry has been innovative not only in print production equipment, but the fundamental elements of mail itself through new developments in papers/stocks, substrates, finishing techniques and inks. These elements can be incorporated to engage in a multi-sensory experience through the use of special visual effects, sound, scent, texture/tactile treatments and even taste.
Eligible Mail:
USPS Marketing Mail™ letters and flats Nonprofit USPS Marketing Mail™ letters and flats
Description
Background
The Tactile, Sensory & Interactive (TSI) Promotion leverages some of the latest technological advances within the print industry that encourages sensory engagement with a mailpiece.
The print industry has been actively innovative not only in print production equipment, but the fundamental elements of the mail itself through new developments in papers/stocks, substrates, finishing techniques and inks. These elements can be incorporated to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, and even taste! In addition, interactive mailpiece features (such as pop-ups, infinite folds, or other dimensional treatments) can also help drive customer engagement. Neuroscience and neuromarketing research supports the potentially significant impact on brand recognition and message recall when marketing materials engage tactile experiences and/or senses. By leveraging the physical aspects of the mailpiece as well as the advances in print technology, marketers can enhance how consumers interact and engage with mail.
Promotion Description
The TSI promotion encourages marketers to adopt advanced techniques on their mailpieces in order to drive customer engagement and response rates.
There are three featured categories in this promotion:
- Specialty inks
- Specialty paper
- Interactive elements
Featured Resources
06/03/2015
Program Registration Incentives Enrollment User Guide
This guide will help you to enroll for an incentive program.
03/17/2016
Program Registration Pre-Production: Incentives Enrollment User Guide
Information for mailers who have Production access and plan to execute tests containing their data in the Pre-Prod environment. The purpose of this user guide is to walk you through the enrollment process for incentive services in the Pre-Production environment.
Contact
Email: tactilesensorypromo@usps.gov
Mail: US Postal Service Attn: Tactile, Sensory and Interactive Promotion, PO Box 23282, Washington, DC 20026-3282
The Program Office responds to all inquiries within 3 to 4 business days upon receipt of samples. FedEx and UPS do not deliver to PO Box addresses. To ensure delivery to the Program Office, please use Postal products or services.
