2017 Tactile, Sensory, & Interactive Promotion

​Promotion Period: February 1 - July 31, 2017
Registration Period: December 15, 2016 – June 30, 2017

This promotion leverages some of the latest technological advances within the print industry, providing marketers with exciting new ways to enhance and encourage sensory engagement with a mailpiece. The print industry has been innovative not only in print production equipment, but the fundamental elements of mail itself through new developments in papers/stocks, substrates, finishing techniques and inks. These elements can be incorporated to engage in a multi-sensory experience through the use of special visual effects, sound, scent, texture/tactile treatments and even taste.

Eligible Mail:

USPS Marketing Mail™ letters and flats Nonprofit USPS Marketing Mail™ letters and flats

Description

Background

The Tactile, Sensory & Interactive (TSI) Promotion leverages some of the latest technological advances within the print industry that encourages sensory engagement with a mailpiece.

The print industry has been actively innovative not only in print production equipment, but the fundamental elements of the mail itself through new developments in papers/stocks, substrates, finishing techniques and inks. These elements can be incorporated to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, and even taste! In addition, interactive mailpiece features (such as pop-ups, infinite folds, or other dimensional treatments) can also help drive customer engagement. Neuroscience and neuromarketing research supports the potentially significant impact on brand recognition and message recall when marketing materials engage tactile experiences and/or senses. By leveraging the physical aspects of the mailpiece as well as the advances in print technology, marketers can enhance how consumers interact and engage with mail.

Promotion Description

The TSI promotion encourages marketers to adopt advanced techniques on their mailpieces in order to drive customer engagement and response rates.

There are three featured categories in this promotion:

  • Specialty inks
  • Specialty paper
  • Interactive elements

Featured Resources

User Guides
02/01/2017
2017 Tactile, Sensory & Interactive Engagement Promotion Requirements

This document provides a program description, requirements, approval processes, and technical information for the 2017 Tactile, Sensory & Interactive Engagement Promotion Requirements.

User Guides
06/03/2015
Program Registration Incentives Enrollment User Guide

This guide will help you to enroll for an incentive program.

User Guides
03/17/2016
Program Registration Pre-Production: Incentives Enrollment User Guide

Information for mailers who have Production access and plan to execute tests containing their data in the Pre-Prod environment. The purpose of this user guide is to walk you through the enrollment process for incentive services in the Pre-Production environment.

Announcements
12/05/2016
2017 Tactile, Sensory & Interactive Mailpiece Engagement Promotion and 2017 Emerging & Advanced Technology Promotion Webinar

The USPS Mailing Services team invites you to attend an informational webinar on Thursday, December 8th to review the upcoming 2017 promotions with a focus on the Emerging & Advanced Technology Promotion and the Tactile, Sensory & Interactive Mailpiece Engagement Promotion.

Contact

Email: tactilesensorypromo@usps.gov

Mail: US Postal Service Attn: Tactile, Sensory and Interactive Promotion, PO Box 23282, Washington, DC 20026-3282

The Program Office responds to all inquiries within 3 to 4 business days upon receipt of samples. FedEx and UPS do not deliver to PO Box addresses. To ensure delivery to the Program Office, please use Postal products or services.

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tactile sensory promotion