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2017 Personalized Color Transpromo Promotion

Promotion Period: July 1 - December 31, 2017
Registration Period: May 15 - December 31, 2017

Mailers are encouraged to invest in color print technology by producing bills and statements that use personalized color transpromotional messaging. For eligible mailers, this promotion will provide an upfront postage discount.

Who is the Personalized Color Transpromo Promotion for?

First-Class Mail commercial letters that are part of an IMb Full-Service mailing.

First Class Mail

Description

New print technologies are primed to deliver unique, creative materials that leverage experiences you cannot generate in a singularly-digital way. The 2017 Personalized Color Transpromo Promotion is intended to incorporate marketing messages highlighted through the use of color, dynamic variable print and personalization. This enhances the value of First-Class Mail by encouraging mailers to use color messaging in their bills and statements in order to foster a better connection and response from consumers. Mailers who have not participated in the Personalized Color Transpromo Promotion in previous years will only need to satisfy the dynamic color printing requirement. Mailers who have participated in a prior year’s Personalized Color Transpromo Promotion will be required to incorporate both dynamically printed color and personalized messaging in the mailpieces.

This promotion will provide an upfront postage discount to participants that meet the program requirements.

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Contact

Email: FCMColorPromotion@usps.gov

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