2017 Personalized Color Transpromo Promotion

Promotion Period: July 1 - December 31, 2017
Registration Period: May 15 - December 31, 2017

Mailers are encouraged to invest in color print technology by producing bills and statements that use personalized color transpromotional messaging. For eligible mailers, this promotion will provide an upfront postage discount.

Who is the Personalized Color Transpromo Promotion for?

First-Class Mail commercial letters that are part of an IMb Full-Service mailing.

First Class Mail

First Class Mail


New print technologies are primed to deliver unique, creative materials that leverage experiences you cannot generate in a singularly-digital way. The 2017 Personalized Color Transpromo Promotion is intended to incorporate marketing messages highlighted through the use of color, dynamic variable print and personalization. This enhances the value of First-Class Mail by encouraging mailers to use color messaging in their bills and statements in order to foster a better connection and response from consumers. Mailers who have not participated in the Personalized Color Transpromo Promotion in previous years will only need to satisfy the dynamic color printing requirement. Mailers who have participated in a prior year’s Personalized Color Transpromo Promotion will be required to incorporate both dynamically printed color and personalized messaging in the mailpieces.

This promotion will provide an upfront postage discount to participants that meet the program requirements.

Featured Resources

User Guides
Program Registration Incentives Enrollment User Guide

This guide will help you to enroll for an incentive program.

User Guides
Program Registration Pre-Production: Incentives Enrollment User Guide

Information for mailers who have Production access and plan to execute tests containing their data in the Pre-Prod environment. The purpose of this user guide is to walk you through the enrollment process for incentive services in the Pre-Production environment.

User Guides
Personalized Color Transpromo Samples

This document shows samples of acceptable and unacceptable color statemenst for 2017 Personalized Color Transpromo 


Email: FCMColorPromotion@usps.gov

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