2017 Mobile Shopping Promotion
Program Period: August 1 – December 31, 2017
Registration Period: June 15 - December 31, 2017
The 2017 Mobile Shopping promotion encourages mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping.
Who is Eligible for this Promotion?
Mailers using Standard Mail® and Nonprofit Standard Mail qualify for participation.
Mail has the potential to offer greater value. To demonstrate that direct mail continues to be a relevant part of the marketing mix, the Postal Service is encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail. The 2017 Mobile Shopping promotion encourages mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping.
This promotion provides business mailers with an upfront two percent postage discount on Standard Mail® letters and flats. The mailpiece must include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping website with the ability to complete a financial transaction. The recipient must be able to purchase an advertised product from the website. The mailpiece must contain text near the barcode or image that provides guidance—call to action--to the consumer to scan the barcode or image and conveys information about the landing page or links them to a social media “Buy Button”.
This document provides a program description, requirements, approval processes, and technical information for the 2017 Mobile Shopping Promotion.
This guide will help you to enroll for an incentive program.
Information for mailers who have Production access and plan to execute tests containing their data in the Pre-Prod environment. The purpose of this user guide is to walk you through the enrollment process for incentive services in the Pre-Production environment.
For questions or more information about the Mobile Shopping Promotion, please email firstname.lastname@example.org or use the following mailing address:
US Postal Service, Attn: Mobile Shopping Promotion, PO Box 23282, Washington, DC 20026-3282
The Program Office responds to all inquiries within 2-3 business days upon receipt of samples in the Promotion inbox email@example.com or the PO Box.