Skip to main content
TOP

2017 Mobile Shopping Promotion

Program Period: August 1 – December 31, 2017
Registration Period: June 15 - December 31, 2017

The 2017 Mobile Shopping promotion encourages mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping.

Who is Eligible for this Promotion?

Mailers using Standard Mail® and Nonprofit Standard Mail qualify for participation.

Standard Mail

Description

Program Background

Mail has the potential to offer greater value. To demonstrate that direct mail continues to be a relevant part of the marketing mix, the Postal Service is encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail. The 2017 Mobile Shopping promotion encourages mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping.

Program Description

This promotion provides business mailers with an upfront two percent postage discount on Standard Mail® letters and flats. The mailpiece must include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping website with the ability to complete a financial transaction. The recipient must be able to purchase an advertised product from the website. The mailpiece must contain text near the barcode or image that provides guidance—call to action--to the consumer to scan the barcode or image and conveys information about the landing page or links them to a social media “Buy Button”.

No vendor information posted for this page yet.

Featured Resources

Contact

For questions or more information about the Mobile Shopping Promotion, please email mailingpromotions@usps.gov or use the following mailing address: 

US Postal Service, Attn: Mobile Shopping Promotion, PO Box 23282, Washington, DC 20026-3282

The Program Office responds to all inquiries within 2-3 business days upon receipt of samples in the Promotion inbox mailingpromotions@usps.gov or the PO Box.

Product Image
Tablet
Feedback