2016 Mobile Shopping Promotion

Promotion Period: July 1 - December 31, 2016
Registration Period: May 15 - December 31, 2016

The Mobile Shopping Promotion encourages mailers to integrate mobile technology with direct mail to make it easier for customers to shop online.

Who is the Mobile Shopping Promotion for?

Mailers using Standard Mail® and Nonprofit Standard Mail

Standard Mail

Standard Mail


Promotion Period: July 1 – December 31, 2016
Registration: May 15 – December 31, 2016
Discount: 2% of eligible postage

The 2016 Mobile Shopping promotion provides mailers with the opportunity to earn an upfront 2% postage discount by integrating mobile technology with direct mail. Using technology platforms such as Quick Response (QR) Codes, Snap Tags, Watermarks and other advanced technologies enables the customers to go from the mailpiece directly to an online shopping experience. This year adds social media opportunities through "Buy Now" features highlighted to support shopping during social media activities. This promotion encourages mailers to adopt technologies that create consumer excitement and highlight the connection between the mailpiece and the digital shopping experience.

Featured Resources

2016 Mobile Shopping Promotion FAQs

This document contains frequently asked questions (FAQs) on 2016 Mobile Promotions.

User Guides
2016 Mobile Shopping Promotion Program Requirements

Includes background and program description, parameters, eligibility requirements, technical information, as well as contact information for the 2016 Mobile Shopping Promotion.

User Guides
Program Registration Incentives Enrollment User Guide

This guide will help you to enroll for an incentive program.

User Guides
Program Registration Pre-Production: Incentives Enrollment User Guide

Information for mailers who have Production access and plan to execute tests containing their data in the Pre-Prod environment. The purpose of this user guide is to walk you through the enrollment process for incentive services in the Pre-Production environment.

2016 Personalized Color Transpromo & Mobile Shopping Promotions Webinar

2016 Personalized Color Transpromo & Mobile Shopping Promotions Webinar Slides

These slides were presented during a webinar on the Personalized Color Transpromo & Mobile Shopping Promotions.

2016 Personalized Color Transpromo & Mobile Shopping Promotion Webinar Q&A

This document covers Q&A from a webinar on the 2016 Personalized Color Transpromo & Mobile Shopping Promotions.


Email: mailingpromotions@usps.gov

Mail:US Postal Service, Attn: Mobile Shopping Promotion, PO Box 23282, Washington, DC 20026-3282

The Program Office responds to all inquiries within 2-3 business days upon receipt of samples in the promotion inbox mailingpromotions@usps.gov or the PO Box.

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