This promotion will build upon previous promotions and continue our strategy of encouraging mailers to integrate direct mail with mobile technology or new advances in print. To participate in this promotion, the mailpiece must incorporate advanced print technology such as innovations in paper and ink, the use of standard NFC technology or an "advanced" or "enhanced' augmented reality experience allowing the recipient to engage in an interactive experience. An advanced augmented reality experience uses elements such as 3D animation and gamification. Other advanced technologies with similar functionalities and platforms to NFC and augmented reality may be considered on a case-by-case basis.