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2015 Color Transpromo Promotion

Promotion Period: June 1 - November 30, 2015

Who is the Color Transpromo Promotion for?

First-Class Mail commercial letters that are not part of an IMb Full-Service mailing.

First Class Mail

Description

In 2014, the USPS introduced this promotion to encourage mailers of bills and statements to use color messaging in order to create a greater connection to and response from consumers. The USPS intends to continue this approach to grow the value of First-Class Mail and encourage mailers to invest in color print technology. This promotion will provide an upfront postage discount to mailers who use dynamic/variable color print for marketing messages on their bills and statements. The requirements will push mailers to find more advanced and dynamic ways to use color in transactional mail as a revenue opportunity.

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Contact

Further questions can be directed to the Program Office.

Email: FCMColorPromotion@usps.gov
Fax: 202-268-0238
Mail: US Postal Service, Attn: Color Print Promotion, PO Box 23282, Washington, DC 20026-3282

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