2015 Color Transpromo Promotion
Promotion Period: June 1 - November 30, 2015
Who is the Color Transpromo Promotion for?
First-Class Mail commercial letters that are not part of an IMb Full-Service mailing.
First Class Mail
In 2014, the USPS introduced this promotion to encourage mailers of bills and statements to use color messaging in order to create a greater connection to and response from consumers. The USPS intends to continue this approach to grow the value of First-Class Mail and encourage mailers to invest in color print technology. This promotion will provide an upfront postage discount to mailers who use dynamic/variable color print for marketing messages on their bills and statements. The requirements will push mailers to find more advanced and dynamic ways to use color in transactional mail as a revenue opportunity.
This document provides a program description, parameters, and requirements for the 2015 Color Transpromo Promotion.
This document covers frequently asked questions regarding the 2015 Color Transpromo Promotion.
This document shows examples of acceptable and unacceptable color statements for the 2015 Color Transpromo Promotion.
Further questions can be directed to the Program Office.
Mail: US Postal Service, Attn: Color Print Promotion, PO Box 23282, Washington, DC 20026-3282