In 2014, the USPS introduced this promotion to encourage mailers of bills and statements to use color messaging in order to create a greater connection to and response from consumers. The USPS intends to continue this approach to grow the value of First-Class Mail and encourage mailers to invest in color print technology. This promotion will provide an upfront postage discount to mailers who use dynamic/variable color print for marketing messages on their bills and statements. The requirements will push mailers to find more advanced and dynamic ways to use color in transactional mail as a revenue opportunity.