2016 Tactile, Sensory, & Interactive Engagement Promotion
Promotion Period: March 1 – August 31, 2016
The Tactile, Sensory & Interactive (TSI) promotion encourages marketers to adopt advanced techniques on their mailpieces in order to drive customer engagement and response rates.
Who is the Tactile, Sensory, & Interactive Engagement Promotion for?
The print industry has been actively innovative not only in print production equipment, but the fundamental elements of the mail itself through new developments in papers/stocks, substrates, finishing techniques and inks. These elements can be incorporated to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, and even taste! In addition, interactive mailpiece features (such as pop-ups, infinite folds, or other dimensional treatments) can also help drive customer engagement. Neuroscience and neuromarketing research supports the potentially significant impact on brand recognition and message recall when marketing materials engage tactile experiences and/or senses. By leveraging the physical aspects of the mailpiece as well as the advances in print technology, marketers can enhance how consumers interact and engage with mail.
The TSI promotion encourages marketers to adopt advanced techniques on their mailpieces in order to drive customer engagement and response rates. There are three featured categories in this promotion:
- Specialty inks
- Specialty paper
- Interactive elements on envelope and/or mailpiece content
This guide provides an overview of program benefits, eligibility requirements, and technical information.
Mail: US Postal Service Attn: Tactile, Sensory and Interactive Promotion, PO Box 23282, Washington, DC 20026-3282
The Program Office responds to all inquiries within 3 to 4 business days upon receipt of samples. FedEx and UPS do not deliver to PO Box addresses. To ensure delivery to the Program Office, please use Postal products or services.