This promotion is aimed at businesses and mailers offering products for sale, especially during the 2019 holiday shopping season. As mobile technology continues to change the landscape of consumer interaction, mail has the potential to serve as an invaluable conduit between the mobile platform and shopping experience. The 2019 Mobile Shopping Promotion encourages mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their online shopping. Using technology platforms such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies to launch consumers into online shopping experiences is a great combination of the power of print solutions and web based shopping portals. The 2019 Mobile Shopping Promotion will also continue to encourage the implementation of evolving QR code technology, including animated QR codes, Visual QR codes, Dotless QR codes, Voice QR codes, and aspects of the new visual design capabilities and data-based analytics now supporting QR technology. New barcode formats continue to multiply and can provide the basis for linking a physical mailpiece to a digital experience (ex., Twitter QR codes, Amazon Smile codes, Pinterest pin codes, Messenger codes, LinkedIn QR codes, Instagram nametags, etc.). The 2019 Mobile Shopping Promotion will continue to allow mailers to qualify via a Social Media purchasing component. This year mailers can also qualify with an App-enabled QR code payment. This can be either the mailer’s branded app or payment provided app, as long as the directional copy is clear.