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2016 Personalized Color Transpromo Promotion

Promotion Period: July 1- December 31, 2016
Registration Period: May 15 - December 31, 2016

Mailers are encouraged to invest in color print technology by producing bills and statements that use personalized color transpromotional messaging.

First-Class Mail Commercial Letters

Must be part of an IMb® Full-Service mailing

First Class Mail

Description

Promotion Period: July 1 – December 31, 2016
Registration: May 15 – December 31, 2016
Discount: 2% of eligible postage

The 2016 Personalized Color Transpromo Promotion is intended to encourage producers of bills and statements to produce and mail statements that create a greater connection and response from consumers by using personalized color transpromotional messaging and is a way to grow the value of First-Class Mail and will encourage mailers to invest in color print technology. This promotion will provide an upfront postage discount to mailers who use personalized dynamic/variable color print for transpromotional marketing and consumer messages on their bills and statements.

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Featured Resources

2016 Personalized Color Transpromo & Mobile Shopping Promotions Webinar

Contact

Email: FCMColorPromotion@usps.gov

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