2016 Personalized Color Transpromo Promotion
Promotion Period: July 1- December 31, 2016
Registration Period: May 15 - December 31, 2016
Mailers are encouraged to invest in color print technology by producing bills and statements that use personalized color transpromotional messaging.
First-Class Mail Commercial Letters
Must be part of an IMb® Full-Service mailing

Description
Promotion Period: July 1 – December 31, 2016
Registration: May 15 – December 31, 2016
Discount: 2% of eligible postage
The 2016 Personalized Color Transpromo Promotion is intended to encourage producers of bills and statements to produce and mail statements that create a greater connection and response from consumers by using personalized color transpromotional messaging and is a way to grow the value of First-Class Mail and will encourage mailers to invest in color print technology. This promotion will provide an upfront postage discount to mailers who use personalized dynamic/variable color print for transpromotional marketing and consumer messages on their bills and statements.
Featured Resources
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User Guides 12/11/2015
2016 Personalized Color Transpromo Promotion Program Requirements
A detailed overview of eligibility requirements, program paramaters, and technical information.
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Fact Sheets
2016 Personalized Color Transpromo Promotion Samples
This document shows acceptable and unacceptable color statements for the Personalized Color Transpromo Promotion.
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FAQs 11/30/2016
2016 Personalized Color Transpromo FAQs
This document is a listing of Frequently Asked Questions and answers for the 2016 Personalized Color Transpromo Promotion.
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User Guides 06/03/2015
Program Registration Incentives Enrollment User Guide
This guide will help you to enroll for an incentive program.
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Fact Sheets
2016 Personalized Color Transpromo Promotion Samples
This document shows acceptable and unacceptable color statements for the Personalized Color Transpromo Promotion.
2016 Personalized Color Transpromo & Mobile Shopping Promotions Webinar
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Presentations 06/28/2016
2016 Personalized Color Transpromo & Mobile Shopping Promotions Webinar Slides
These slides were presented during a webinar on the Personalized Color Transpromo & Mobile Shopping Promotions.
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FAQs 07/01/2016
2016 Personalized Color Transpromo & Mobile Shopping Promotion Webinar Q&A
This document covers Q&A from a webinar on the 2016 Personalized Color Transpromo & Mobile Shopping Promotions.
Contact
Email: FCMColorPromotion@usps.gov
