Businesses have a variety of electronic and digital options available and are relying heavily on email marketing and social media to communicate with their customers in marketing their products and services.  As mobile and other print technologies continue to evolve, mail has the potential to offer greater value by engaging customers in various platforms.  Due to the distinct advantages mail offers as a direct marketing channel along with the amplified results that can be achieved from an integrated print and digital campaign, we encourage customers to explore opportunities to incorporate technologies such as Near Field Communication (NFC), “Enhanced” Augmented Reality, Video in Print (ViP), Bluetooth Low Energy (BLE)/Beacon technology, Virtual Reality, Digital to Direct Mail and other developing technologies. This strategy provides substantial advantages and opportunities for the integration of innovation in the mail now and in future years.

The use of technology is a proven force in the marketing landscape for today’s savvy marketing professionals. This promotion will build upon previous promotions and continue our strategy of encouraging mailers to integrate direct mail with advances in technology. To participate in the promotion, the mailpiece must incorporate any of the following technologies: NFC technology, Video in Print (ViP), BLE/Beacon technology, an “enhanced’ augmented reality, virtual reality and Digital to Direct Mail.  These technologies will allow the recipient to engage in an interactive experience using the mailpiece and mobile devices, tablets, etc.