2019 Next Generation Campaign Awards™
The Next Generation Campaign Awards are evolving. This year the awards will have two award categories. The awards recognize mail owners, agencies, and printers that create innovative, engaging, and effective Business to Consumer (B2C) and Business to Business (B2B) campaigns.
The awards will recognize B2C (Business to Consumer) with Informed Delivery® features and B2B (Business to Business) campaigns that include innovative and effective mail piece designs. These designs may include (but are not limited to) the use of shapes, sizes, textures, colors, scents, personally targeted content, specialized inks, conversions to digital, or uncommon enclosures. B2C campaigns must also include digital content that can be accessed by consumers from the Informed Delivery® email notifications, dashboard or mobile app.