Direct Marketing Coursework
It’s becoming increasingly challenging for marketers to compete with a single-channel strategy. To be successful, great marketers must have several tools in their arsenal. Studies continue to show that omnichannel campaigns boost greater return than a single medium. Connecting for Action, Canada Post (2016) study showed that "Integrated direct mail and digital campaigns elicit 39% more attention than campaigns relying on a single medium".
Yet, many colleges and universities no longer include direct mail in their marketing curriculum. Educating students on direct mail’s value and overall ease of digital integration will better prepare them for a career in marketing.
Elevating the Future Generation
Our program is an ongoing evolution leveraging top industry experts and educators. Hear from Bentley University's professor, Ian Cross, and his marketing students about their experience in the course.
Equip Your Students
The USPS has joined with industry experts and Bentley University to develop Direct Marketing, an integrated direct mail marketing course curriculum designed specifically for undergraduate marketing students. Your students will develop skills that enable them to integrate direct mail in an omnichannel campaign.
The course content is available as a full semester course or as individual modules that can be utilized to supplement existing coursework. Check out the syllabus by clicking here. Once you’ve decided which content interests you, submit a request by clicking here and we will send along the materials of interest.
Coursework has been developed through a relationship with Bentley University to help teach students the skills that enable them to integrate direct mail in an integrated omnichannel marketing campaign.
In 2018 a trial student contest was initiated at Clemson with graphic communication students.
An outline of how the provided content was taught over a semester (14 weeks) class.
Teaching instructions divided into 5 modules.