Education of the Next Generation of Marketers


Mail is a uniquely powerful tool for reaching consumers, especially in combination with other media channels—with direct mail accounting for nearly ten percent (Winterberry 2020 Forecast) of the nation’s total marketing spend. Yet, many colleges and universities no longer include direct mail in their marketing curriculum. Education of the next generation of marketers on the value of mail and omni-channel campaigns through outreach to and collaboration with colleges and educational organizations is a key initiative of the United States Postal Service.

Direct Effect Logo The USPS has joined with industry experts and academia to develop an integrated direct mail marketing curriculum designed specifically for undergraduate marketing students. Students will develop skills that enable them to integrate direct mail in an omnichannel campaign. Learn more: