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2017 Earned Value Promotion

Promotion Period: January 1 - June 30, 2017
Registration Period: November 15 - December 31, 2016

The 2017 Earned Value Promotion attempts to slow the decline of First-Class Mail in general and Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) in particular. The Earned Value Promotion will be offered to participants who use Business Reply Mail (BRM) enclosures and Courtesy Reply Mail (CRM) enclosures. Share Mail enclosures is an additional product that has been added to this promotion.

Eligible Mail:

Business Reply Mail, Courtesy Reply Mail, and Share Mail cards and letters

Description

The 2017 Earned Value Promotion attempts to slow the decline of First-Class Mail in general and Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) in particular. The Earned Value Promotion will be offered to participants who use Business Reply Mail (BRM) enclosures and Courtesy Reply Mail (CRM) enclosures.  Share Mail enclosures are an additional product that has been added to this promotion.  Participants must register their Mailer IDs (MIDs) and permit(s) to which future earned credits will be applied on the Business Customer Gateway.  The U.S. Postal Service would like to ensure that mail remains a relevant part of the First-Class Mail marketing mix. 

BRM, CRM, and  Share Mail pieces that customers enter in to the mailstream and have a valid Intelligent Mail barcode (IMb) with a registered MID will be counted.  At the end of each quarter, the earned value assigned to the BRM on each MID will be multiplied by total BRM pieces counted. The earned value assigned to the CRM on each MID will be multiplied by the total CRM pieces counted.  The earned value assigned to the Share Mail on each MID will be multiplied by the total Share Mail pieces counted.  Once the participant accepts to their credits in the Business Customer Gateway (BCG) the earned credits will be applied to the enrolled permit(s).  The participant can apply the earned credits to future mailings of First-Class Mail Presort and Automation cards, letters and flats, and USPS Marketing Mail letters and flats.

The Earned Value Promotion registration requires the participant to:

  1. Select one or more Customer Registration Identifications (CRIDs) from active permits.
  2. Select one or more Mailer Identifications (MIDs) to be used on reply mail pieces and Share Mail pieces.
  3. Select the permit(s) where the future credits will be applied.
  4. Participants interested in registering their Share Mail pieces must follow the Share Mail Publication requirements before enrolling in the Earned Value Promotion. 

     

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Featured Resources

2017 Earned Value Promotion Webinar

Contact

For questions please contact the Program Office at : EarnedValue@usps.gov

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