https://postalpro.usps.com/5563/rss.xmlDirect Marketing Coursework - ALL modules: Full Semester (14 lessons) Postsen https://postalpro.usps.com/directeffect/syllabus An outline of how the provided content was taught over a semester (14 weeks) class. Tue, 17 Sep 2019 00:00:00 -0400 https://postalpro.usps.com/Lesson_Plan Teaching instructions divided into 5 modules. Thu, 27 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5524 Materials include: Team Formation Guidelines; Team Agreement; NDA Sample Template Tue, 25 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5525 Materials include: Lecture: USPS, Advertising Market Overview & DM Role; Resource: Library Research Guide for Secondary Market Research Tue, 25 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5526 Materials Include: Lecture: Direct Mail Math; Lecture: Prospecting List Buying and Selling Fundamentals Tue, 25 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5556 Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example Wed, 26 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5533 Materials Include: Workshop: Addressing the Issue, Information Gaps Wed, 26 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5534 Materials Include: Direct Mail and Digital Marketing Plan Template Wed, 26 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5535 Materials Include: Resource- Mail Service Provider (MSP) Terminology; Video: Systems at Work (https://www.youtube.com/watch?v=WX16-52bHvg) Wed, 26 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5536 Materials Include: Workshop- Creating Personas Wed, 26 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5557 Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery. Wed, 26 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5537 Materials Include: Lecture: Amplifying Direct Mail Wed, 26 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5553 Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost Wed, 26 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5549 Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data Wed, 26 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5554 Materials Include: 360 Peer Evaluation Template; Grading Rubric Example Wed, 26 Sep 2018 00:00:00 -0400 https://postalpro.usps.com/node/5560 Thu, 27 Sep 2018 00:00:00 -0400